Don't Eat That.

In a former life, telling people what to do, or not to do, wasn't the question, however it was who they gave credit to which meant more. I was consumed by being the one to help, with the right answers, for it is what I needed and was the THING that drove me to be the guy you would go to for those answers. I would read material, the argument to that material, and worse of all, I would find "sales tactics" to entice people that I was the ONE and not "THAT OTHER PLACE."
"The other place," was anyone, anywhere, that wasn't me, for I was the one who could present the material in THAT unique way, so therefore if you didn't get the results, I was hurt, worthless, for nobody should ever talk to me again.

If you can relate to this mindset, I thank you, and hopefully you are willing, at least in secret, to admit these thoughts, for they do not sound good when they come out. The reason I write them, again, is validation, and to let people in on a few secrets when it comes to themselves, or encountering other people whom are claiming to help them.

First off, I always like when someone or some place is honest about this interaction being a sales pitch. Like, don't catch me off guard and pretend you like my shirt, my physique, or something, because those interactions are lies and they just piss most people off. It is invalidating when someone randomly complements you at the store, only to ask you about selling Amway or some other pyramid-style product. Again, nothing against the companies, as much as it is about the approach.

Secondly, and this one is important, any time a remedy to "help" involves just something that person or business can provide, it is a sales tactic. The only thing a business can uniquely provide is customer service and efficiency because all other things, no matter how unique they claim to be, aren't. Just like when I had nutrition clients I met with on a regular basis. Honestly, nobody needs a formal, charged, session on a weekly basis to help them mange their weight. There is only so much interaction regarding foods specifically until you eventually have to wonder if you could in fact do this on your own, in my opinion, should be the goal the entire time.

Relying on companies to provide you with constant education, measured meals, or products only they can provide without that crucial customer service is simply customer retention and of course a business needs you to need them, otherwise you might become independent, which is not good.


Again, like when I had clients whom I did care for, too much in fact, despite the need I had to be the guy to answer all your problems, I still wanted you to want me. Even if the clients left a session with too much information to possibly grasp or too many references or a complicated meal plan of carbohydrate restriction and loading, I mostly wanted you to think I was the guy and at the very least, I was smart, keep coming back.

The wrong-est part wasn't my imbalance of time and effort versus that with the family, but it was that at my core, I needed you to need me to be a person/company of any value. You see, I should not, nor should anybody depend on another person or company or product to complete them, if you believe that, or feel that without that external thing you can't possibly manage, then either the company has marketed perfectly, or you have issues a therapist can help you see and remedy.

Don't eat that because....

Eat this because....

Concrete pieces of information people think they want, when in reality people want to figure problems out. You can lead a horse to water, or give the nutrition information, but you can't make them drink, or people use it. For this reason, getting advice, using products, are all OK, but find the balance and the YOU in there because otherwise you might just get taken advantage of.

God Bless.

Books I recommend are:
Primal Body, Primal Mind by Gedgaudas
In Defense of Food, by Michael Pollan
Omnivore's Dilemma, by Michael Pollan
Good Calories, Bad Calories, by Gary Taubes
Fat: An Appreciation of a Misunderstood Ingredient, with Recipes, by McLagan

I too did wrote a book regarding Body Image Disorders in Men, Castle-Broken, sold HERE, a clink on Amazon. It tells of my story, my obsession with body image and muscularity, as well as treatments and remedies that can assist anyone who is or knows someone who is struggling. 

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